The Style
Upgrade
A high-production experiential event celebrating our beta launch and elevated Silicon Valley looks — where high-tech meets high-fashion.
- Date
- Wednesday, October 7
- Time
- 6:00pm – 10:00pm PT
- Location
- San Francisco, CA
- Guests
- 250+ vetted guests
Community events we delivered
October 2025 – July 2026
Creators want opportunities & brands want visibility
Organic email signups via xchange.fashion and event invitations.
RSVPs and tickets sold across 7 activations (may include multi-channel duplicates).
Fashion brand and designer collaborations in San Francisco.
What it
looks like
Seven activations across San Francisco: full runways, packed rooms, working DJ booths, and thirteen designer collaborations. This is the production standard your brand is buying into.
Experiential Pillars
Headshot Studio
Professional photographers capture polished portraits guests can use to refresh their profile post-event.
AI Intake Demo
Test-drive the proprietary tech that helps fashion brands turn idle inventory into revenue.
The Styling Hub
Personalized consultations to experiment with a look before stepping in front of the camera.
The People's Runway
A theatrical show inspired by Silicon Valley culture — founders, VCs, and PMs as fashion characters.
Premium Mixer
A curated room of tech founders, investors, builders, designers, and style-makers.
Soundscape
Live DJ sets carrying the room from networking straight into the afterparty.
Partner
Opportunities
Align your brand with the most creative intersection of SF Tech Week.
Presenting Title
- Full naming rights — "THE STYLE UPGRADE presented by [Brand]"
- Visibility on the official SF Tech Week events calendar, reaching 400,000+
- Opening remarks from the stage
- Priority branding
- First-party lead capture: opt-in attendee contacts shared post-event
- Top-tier logo placement across all digital beta signup landing pages
Experiential Activation
- Exclusive rights to one event pillar
- Visibility on the official SF Tech Week events calendar, reaching 400,000+
- AI Intake Demo, People's Runway, Styling Hub or Soundscape
- Dedicated on-site signage and qualified lead capture at your activation
- Targeted email blast to all attendees
Ecosystem Partner
- Shared logo placement on the main partner wall
- Visibility on the official SF Tech Week events calendar, reaching 400,000+
- Inclusion in the digital event program
- Two VIP passes for team members or investors
- Post-event opt-in lead report for qualified follow-up
- Social mention across event partner channels
In-Kind partnerships
Not every partnership is a check. We hold category-exclusive slots for food, beverage, and services — valued against the equivalent financial tier.
Official "Safe for Work" Bar
Non-alcoholic beverage sponsor. Exclusive category rights — the only beverage brand at the event, served at a branded bar with responsible-pour service.
What you get
Branded bar cart, a signature mocktail co-created and named for the show, sampling to every guest, on-screen logo placement, and a post-event list of guests who opted in to hear from your brand.
Feed the Room
Catering, passed bites or a grazing station that keeps a working crowd on the floor longer.
What you get
Signage at the food station, mention in the digital program, social credit, two VIP passes, and opted-in lead delivery for guests who want to learn more about your brand.
Fill the Experience
Photography, production, printing, gifting, transportation or beauty services in exchange for visibility.
What you get
Logo on drink or activation station signage, digital program inclusion, and a curated lead report from guests who opt in at your touchpoint.
Something else in mind?
Hybrid cash and in-kind packages are welcome. Tell us what you're thinking and we'll build the activation around it.
Where Identity
Meets the Network
We aren't hosting another Tech Week cocktail hour. Every pillar is built to be used: a headshot people keep, a styling session they talk about, a runway their coworkers walk. Sponsors don't get a logo on a wall — they get a role in the night.
Who is in the room
- Founders
- Investors & VCs
- Engineers
- AI Developers
- Product Leaders
- Designers
- Marketers
- Independent Designers
- Tech Press
- Style-makers
Let's build
the future of style
We'd love a quick call to walk through activation ideas and lock in your tier before SF Tech Week planning wraps.
team@xchange.fashion- Lock in branding
- September 4, 2026
- Asset submission
- September 18, 2026
- Event night
- October 7, 2026